by MELANIE MÖLLER
(Executive Producer and Director, Sophrosyne Productions and Digital
Media LTD; Lecturer, De Montfort University, UK)
The mobile revolution has transformed
our shopping behaviour. Shopping in the digital age is mobile, local,
personalised and open as smartphones radically facilitate retailing and
buying. This course will look at mobile commerce and will critically
analyse the way products and services are traded in the digital age.
The lecture will
provide an overview of location-based and augmented e-commerce
applications for mobile devices and other popular shopping apps. It will
also look at different types of m-payment solutions, mobile wallets
and electronic money systems. The talk will specifically consider
latest mobile payment technologies and will critically discuss whether
mobile phones will soon replace our bankcards. By looking at recent
examples, such as digital currency Bitcoin and virtual wallet services like the Google Wallet,
the lecture will illustrate how our consumer society is becoming fully
digitised. Furthermore, in-app SDKs for merchants, which provide easy
payment solutions to retailers, will be considered.
The theoretical part is
followed by a practical case study. In small groups, students will
look at real-world applications, systems and solutions. This will be
carried out as an interactive and collaborative activity that will allow
students to research related technologies and to critically discuss
Any NUST student/alumni interested in the course may attend.
Course Date and Time
Tuesday 27th August 2013
11.30am-1pm and 2pm-3.30pm
SEECS Seminar Hall
Free to attend
About the Speaker: MELANIE MÖLLER
Möller is the executive producer and director of UK-based company
Sophrosyne Productions and Digital Media LTD. Sophrosyne focuses on
video production, app development and interactive media design. As a
lecturer and public speaker, Ms Möller also teaches workshops in new
media, cinematography and multimedia design around the UK and Germany.
She currently, lectures part-time at De Montfort University, Leicester
from where she obtained an MSc in Creative Technologies (First Class
Honours) in 2012. Furthermore, she has a strong interest in
participatory, motion-based installations, live-video mixing and
projection mapping for public spaces. Her interactive work has been
exhibited by leading digital media centres and art galleries, such as
Phoenix Square Leicester, a creative hub funded by Arts Council
England. In April 2013, she presented her most recent research project
‘Visual Space’ at University of Reading, United Kingdom.
Her research interests are social
networks, computer vision, mobile technologies, e-commerce and video
production for online marketing and product pitches.