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Short Course on Shopping in the Digital Age: M-Commerce, mobile Payment Systems and Digital Currencies.

by MELANIE MÖLLER (Executive Producer and Director, Sophrosyne Productions and Digital Media LTD; Lecturer, De Montfort University, UK)

The mobile revolution has transformed our shopping behaviour. Shopping in the digital age is mobile, local, personalised and open as smartphones radically facilitate retailing and buying. This course will look at mobile commerce and will critically analyse the way products and services are traded in the digital age.

The lecture will provide an overview of location-based and augmented e-commerce applications for mobile devices and other popular shopping apps. It will also look at different types of m-payment solutions, mobile wallets and electronic money systems. The talk will specifically consider latest mobile payment technologies and will critically discuss whether mobile phones will soon replace our bankcards. By looking at recent examples, such as digital currency Bitcoin and virtual wallet services like the Google Wallet, the lecture will illustrate how our consumer society is becoming fully digitised. Furthermore, in-app SDKs for merchants, which provide easy payment solutions to retailers, will be considered.

The theoretical part is followed by a practical case study. In small groups, students will look at real-world applications, systems and solutions. This will be carried out as an interactive and collaborative activity that will allow students to research related technologies and to critically discuss their potential.

Target Audience
Any NUST student/alumni interested in the course may attend.

Course Date and Time
Tuesday 27th August 2013
11.30am-1pm and 2pm-3.30pm

Venue
SEECS Seminar Hall

Course Fee
Free to attend


About the Speaker: MELANIE M
ÖLLER

Melanie Möller is the executive producer and director of UK-based company Sophrosyne Productions and Digital Media LTD. Sophrosyne focuses on video production, app development and interactive media design. As a lecturer and public speaker, Ms Möller also teaches workshops in new media, cinematography and multimedia design around the UK and Germany. She currently, lectures part-time at De Montfort University, Leicester from where she obtained an MSc in Creative Technologies (First Class Honours) in 2012. Furthermore, she has a strong interest in participatory, motion-based installations, live-video mixing and projection mapping for public spaces. Her interactive work has been exhibited by leading digital media centres and art galleries, such as Phoenix Square Leicester, a creative hub funded by Arts Council England. In April 2013, she presented her most recent research project ‘Visual Space’ at University of Reading, United Kingdom.

Her research interests are social networks, computer vision, mobile technologies, e-commerce and video production for online marketing and product pitches.