Research Consultant, Eli Broad College of Business, Michigan State University, USA
Effects of counterfeiting on luxury brands
Effect of counterfeiting on the drug industry
Research on diffusion patterns of five product categories: The Automobile, The Washing Machine, The Telephone, The Fax Machine, and the Diesel Locomotive.
Chrysler Call Center Loyalty: Assessing the Effects of Call Center Interactions on Attitudinal Loyalty