My experience lies in the fields of Post Modern Marketing and Place Branding. I have extensively researched Pakistan from a post-modernist and place marketing perspective. I deliver lectures on these fascinating topics.
I have taught and continue to teach several Marketing courses such as Services Marketing, Branding and Communication, Marketing Research, Principles and Practices of Marketing, Marketing Strategy, Advertisement and Promotion and Case Studies in Marketing. .
My research and consultancy focus on the marketing/branding of cities and the marketing of heritage destinations, including market research and strategy formulation for branding cities. My research interests include all forms of branding, tourism development and the application of marketing in developing a strategic competitive advantage from a place branding perspective.
1. PLACE MARKETING: Place, Regional and City Marketing, Place and City Branding, Destination Branding, Heritage Marketing, Marketing Food, Adapting various forms of art to Place Marketing.
2. MARKETING: Principles and Practices of Marketing, Branding and Communication, Services Marketing, Marketing Research, Strategic Marketing, Post Modern Marketing and Critical Marketing.