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Mr. Kashir Asghar
Head of Department
International Business & Marketing

National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Tel : +92-51-90853100, PA: +92-51-90853101

Post Modern Marketing, Critical Marketing,Place Marketing, Services Marketing,Branding and Communication

M.Sc Marketing, University of Leicester, UK. MBA Marketing, Mohammad Ali Jinnah University,Pakistan

My experience lies in the fields of Post Modern Marketing and Place Branding. I have extensively researched Pakistan from a post-modernist and place marketing perspective. I deliver lectures on these fascinating topics.

I have taught and continue to teach several Marketing courses such as Services Marketing, Branding and Communication, Marketing Research, Principles and Practices of Marketing, Marketing Strategy, Advertisement and Promotion and Case Studies in Marketing. .

My research and consultancy focus on the marketing/branding of cities and the marketing of heritage destinations, including market research and strategy formulation for branding cities. My research interests include all forms of branding, tourism development and the application of marketing in developing a strategic competitive advantage from a place branding perspective.


1. PLACE MARKETING: Place, Regional and City Marketing, Place and City Branding, Destination Branding, Heritage Marketing, Marketing Food, Adapting various forms of art to Place Marketing.

2. MARKETING: Principles and Practices of Marketing, Branding and Communication, Services Marketing, Marketing Research, Strategic Marketing, Post Modern Marketing and Critical Marketing.​​

  • Post Modern Marketing
  • Critical Marketing 
  • Place Marketing 
  • Services Marketing  
  • Branding and Communication 
  • Going Green - Technical note Ref# 516-0046-5
  • Qmobile - I have got the power case study Ref# 516-0039-1​
  • Harrypotterization – Book  ISBN # 978-3659356889.
  • Tribal Marketing – Book ISBN # 978-3659572968.
  • Hyperreality – Book ISBN # 978-3659573316.
  • Suit-up – Book ISBN # 978-3659611377.
  • Disneyization of Restaurants – Book ISBN # 978-3659579493.
  • Branding Pakistan – Book ISBN# 978-3844381153.
  • Corporate Re-branding Published Technical Note Ref# 512-088-6
  • Red Bull Gmbh Marketing Strategy Technical Note Ref# 512-076-6.
  • Adam Revo Case Study Ref# 512-079-1.
  • A Happy Christmas Case Study Ref# 512-078-6.
  • Scanning L’Oreal’s Marketing Environment Technical Note UK 2012 Ref# 512-081-6.
  • Evaluating the four unique Characteristics of Services Marketing Technical Note Ref# 512-080-6.
  • Netnography – a critical review Technical Note Ref# 912-026-6.
  • The Role and Impact of Word of Mouth Marketing in the 21st Century Technical Note Ref# 512—077-6.
  • Lecturer - University of Central Punjab-PCIT - Jan 2006 to Dec 2006.
  • Visiting Faculty member - Mohammad Ali Jinnah University Islamabad Campus - Jan 2006 to June 2009.  
  • Senior Lecturer/Research and Internships Coordinator - Bahria University Islamabad Campus - Jan 2012 - Aug 2015.
  • Intern - Askari Commercial Bank Aug 2003 - Sep 2003.
  • Assistant Director Marketing/HR - Indus Group of Colleges Jan 2007 - Sep 2007.
  • Regional Marketing Coordinator - Warid Telecom Sep 2007 - Oct 2008.
  • Assistant Manager Corporate/HR - Fauji Kabirwala Power Company - Oct 2008 - Dec 2011.