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Dr. Fareesa Malik
Assistant Professor
Management & HR

National University of Sciences and Technology (NUST)
NUST Business School, H-12 Sector, Islamabad
Tel : +92-51-90853216

Business and Management

PhD (Business and Management), Received University of Manchester’s President Doctoral Medal Alliance Manchester Business School, University of Manchester.  MS (Computer Science)  Virtual University of Pakistan

Research Interests

  1. Digital Business Models and Innovation
  2. Sharing Economy and Disruptive Technology (e.g. Uber, Tusla motors, Bitcoins, Air BnB, Netflix
  3. Global IT and Business Process Outsourcing, Impact Sourcing, Online Outsourcing/Freelancing (e.g. Upwork, Fiver, Guru)
  4. Socially Responsible/Sustainable Business (CSR and Shared Value Creation)
  5. E-commerce and Business Information Systems
  6. Business Process Management and Redesign
  7. Theory of Institutional Logics​
  8. Information and Communication Technologies for Development (ICT4D)

Research Theses Supervision

Supervised various projects of MS International Business and Management​ at NBS and Alliance Manchester Business School, The University of Manchester, including following topics:

  1. ​Multiple Case Studies of the Challenges Faced by Chinese Multinational Enterprises in the UK

  2. Consumer Perception of Corporate Social Responsibility and its Impact on their Shopping Preferences

  3. Exploring the Challenges and Benefits of Managing the End-of-Life Disposal of Clothing Through the Implementation of a Closed Loop Supply Chain Model: A Case of H&M

  4. Globalisation Strategies of Multinationals in India

  5. Is there any Contradiction between CSR and Cost Leadership theory? A Case Study of Primark Stores Ltd.

  6. The Guanxi- Performance Link: A Systematic Review

  7. Study of the Impact of FDI on the Economy with Respect to Ecommerce Retail Sector of India

  8. The Role of CSR Dimensions in Corporate Identity

  9. The Influence of Economy and Entrepreneurial Perceptions on the Start-up Entrepreneurs’ Aspirations in Developing and Developed Countries (Focusing on the Singapore, Thailand, the United Kingdom, and the United States of America)

  10. An Overview of Indian Retailers’ Internationalisation -  A Standardisation versus Adaptation Perspective

  11. An Empirical Study on Psychological Contract, Job Satisfaction and Turnover Intention of Multinational Corporations Employees in China

  12. Analysis and Evaluation of the Factors Affecting Consumer Buying Decisions of Luxury Brands in India​

  13. The Deconstruction of Sustainability Discourses in the UK Food Retail Sector: A Comparative Study of Sainsbury’s and Tesco

  14. Institutional Void and Infrastructural Gaps in the Emerging Markets

  15. Cross-National Corporate Social Responsibility: Evidence from Web Presence in Brazil, Mexico and Argentina

  16. The Influence of Country Risk and Cultural Distance on Foreign Market Entry Mode in Developing Countries: A Case Study of Carrefour

  17. Intra-Regional Internationalisation Strategies of Sub-Saharan Africa Multinational Companies: The Case of a Pan African Bank

  18. The internationalization of Family SMEs with a Special Emphasis on the Role of Future Successors in the Internationalization Process​

  19. Internationalisation and Performance of Family Business: The Effect of Ownership and Socioemotional Wealth (SEW) Model 

Forthcoming Articles

  • ​Malik, F., Nicholson, B., & Morgan, S. (2017). Toward a Human-Centred Corporate Social Performance Assessment, British Academy of Management, 2017, Warwick, UK.
  •  Malik, F., Nicholson, B., & Heeks, R. (2017). Understanding the Development Implications of Online Outsourcing. The 14th International Conference on Social Implications of Computers in Developing Countries (IFIP WG 9.4), Yogyakarta, Indonesia.
  •  Book Contribution

  • ​Malik, F., Nicholson, B., & Morgan, S. (2016). Assessing the Social Development Potential of Impact Sourcing. In M. C. Lacity, B. Nicholson & R. Babin (Eds.), Socially Responsible Outsourcing: Global Sourcing with Global Impact. United Kingdom: Palgrave Macmillan UK. 
  • Other Research Outputs

  • Ma​lik, F. & Nisholson, B. (2015). Interplay of Competing Institutional Logics: The Case of Socially Sustainable Global Outsourcing. Academy of Management 2015.Vancouver, Canada.
  • Malik, F., Nicholson, B. & Morgan, S. (2015). Evaluating Impa​ct Sourcing: a Capabilities Perspectives from a Case study in Pakistan. 13th International Conference on Social Implications of Computers in Developing Countries. Negombo, Sri Lanka.
  • Nicholson, B., Malik, F., Morgan, S. & Heeks, R. (2015). Exploring Hybrids of Commercial and Welfare Logics in Impact Sourcing. 13th International Conference on Social Implications of Computers in Developing Countries.Negombo, Sri Lanka.
  • Malik, F., Nicholson, B. & Morgan, S. (2013a). Assessing Social Development Potential of Impact Sourcing. Proceeding of SIG GlobDev Sixth Annual Workshop.Milano, Italy.
  • Malik, F., Nicholson, B. & Morgan, S. (2013b). Towards a Taxonomy and Critique of Impact Sourcing. The 8th International Conference in Critical Management Studies.Manchester.
  • Heeks, R., Malik, F., Morgan, S. & Nicholson, B. (2016) Outsourcing to the Base-of-the-Pyramid: Hybridity and Conflict between Commercial and Welfare Institutional Logics, Moving Past ‘Business as Usual’, DSA Business and Development study group workshop, University of Bath, 6 Dec
  • Malik, F. & Majeed, H. (2010). Effect of Development Strategies and Project Types on Offshore Software Development using Agile Paradigm. In:  AGILE Conference 2010, Florida, USA. IEEE Computer Society, 67-74.
  • Malik, F. (2010). Impact of e-Learning on HR Development of Third World ​Country. New learning technologies conference, Society of Applied Learning and Technology (SALT). Florida, USA.
  • Malik, F. (2008). The Need for Effective Corporate e-Learning. The International Journal of the Computer, the Internet and Management (IJCIM), 16
  • Before joining NUST Business School, Ms. Malik has taught various courses at Alliance Manchester ​Business School, The University of Manchester, for two years as a Graduate Teaching Assistant and after completion of her PhD, as a Lecturer.

    Before pursuing her PhD, she worked for five years in organisations of Ministry of Information Technology, namely ‘Pakistan Software Export Board’ and ‘National ICT R&D Fund’ in various capacities, including Project Management and Evaluation, Research and Studies, International Marketing and Management domain. She also got an opportunity to associate as a consultant with Technovative Solutions, UK – A company that provides consultancy services for research grant to small and medium size enterprises (SMEs) in the UK and European Union. ​