Adnan Shahid, Chief Commercial Officer at PTCL, delivered a Talk on Digital
Marketing – Pakistan’s New Corporate Facelift, organized by the CIL office at
NUST Business School on March 17th 2017. Participants of the seminar
were students MBA and BBA classes. Mr. Adnan started his lecture on a very
lighter note with his introduction.
Being in the industry for more than
a decade, Mr. Adnan delivered and informative session on how the Marketing
industry has changed and how digitization has made an impact on the whole
process of marketing, promotion, sales, customer services and Digital Product
He discussed how the theory of 4ps,
Product, Price Place and Promotion have been redesigned and products today are
becoming digital and user-friendly. It has become difficult to attract and hold
customers because of wide spread knowledge and grown competition. He said that
the audiences are targeted today through digital media canvas which includes
emails, social media, blogs, and SMS marketing. Targeting audience and product
promotion is done through the association of the product with the entertainment
content such as dramas, movies sports etc. After the talk there was a question
answer session with the students. The
session concluded with HOD International Business and Marketing presenting the
shield as a token of appreciation to Mr. Adnan Shahid.
Later Mr. Adnan
Shahid had meeting with Principal and Dean NUST Business School.