Two days workshop on Personal Selling from 16th-17th December, 2013 organized by PDC. Through practical demonstrations the participants were given tips on handling objections using tools such as LAPACT. Different modes of training were adopted including interactive group exercises, role playing, case studies and video exercises. One of the important factors covered was the behavioral aspect of the sales person and customers. Sales presentations are a very important phase of marketing a product and were particularly focused on. The final step in securing a deal is to close a sale, and this aspect was also covered through exercises. The resource person closed the session with his tips for successful selling and the follow-up process after a sales deal. The step-by-step procedures allowed the audience to study marketing in an interactive and methodical form.