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The two-day SDG Challenge Cup 2017, held on 19th-20th August, focused on the startups already working on ideas in line with the SDGs for good health and well-being; quality education; gender equality; decent work and economic growth. The promising ideas were pitched to the judges for representing Pakistan at international-level ITU events, including ITU TELECOM World 2017 and also to participate in the Young ICT Leaders’ Forum at ITU TELECOM World.

SDG Hackathon 2017 crowned Orbit as the winner of the SDG Challenge Cup. Orbit, which is incubated at Technology Incubation Centre NUST, was also awarded a cash prize of Rs.150, 000 and a chance to go global and pitch their idea at the ITU Telecom World in Korea, a unique international platform for influential figures and IT innovations that change the world for the better. Orbit achieved this distinction from amongst 17 other startups that were also selected for the pitching session at the National Incubation Center.

TIC NUST is currently incubating more than 30 promising startups with credible teams and proven business models.​